ARC launches new website through R6 Digital

The EROAD Australian Rally Championship (ARC) is proud to unveil its brand new website, which officially has launched.

Created by the highly esteemed digital agency, R6 Digital, the striking website was built as part of a new partnership between the ARC and the Queensland-based marketing and creative organisation.

Utilising the ARC’s bold colour scheme of blue, black and white, the site will mainly serve as a central hub for rally fans around the world to stay updated with all the latest news, updates and results from the ARC.

Inspired by elements from the previous design of the website, there are many special features that have been added to the new interface – aimed at enhancing the user’s experience when online.

The most notable feature is the brand new section dedicated to the heart and soul of the championship – the teams and drivers – which includes their bios, results and other details.

The slick new design also includes comprehensive guides of each event, with information available for spectators such as viewing spots, tickets, the best available routes to getting to stages and safety guidelines.

Paying homage to the individuals who have shaped the championship throughout the years, the newly revised About section includes a special Honour Roll and lists every winner since the championship was first created in 1968.

Finally, the website’s new experience connects fans with all the key stakeholders involved with the championship, guiding users to the events themselves and sponsors.

The new design couldn’t have been achieved without the expertise of R6 Digital, which has grown into a major player in the digital creative and marketing space since being founded more than 20 years ago.

With a creative arm boasting the ability to build brand identity, web and digital design, and videography, R6 Digital also specialises in crafting diverse integrated digital solutions for ambitious businesses through strategic marketing and system integrations.

With more than 50 employees on board, R6 Digital has the ability to help businesses expand within integral digital marketing areas such as Paid Search (PPC), Search Engine Optimisation (SEO), Social Media Marketing and Video Marketing.

Outside of the ARC, R6 Digital has worked with some major brands including Storelocal, Anglo American, the Brisbane Independent, Coinstash, the Royal Australian Air Force and Fort Knox Storage.

Get more information on R6 Digital.

QUOTES
Jill Coppin
EROAD Australian Rally Championship Event Director

“We are extremely excited to have R6 Digital come on board as an Official partner of the ARC and couldn’t be happier with the quality of the new website they have created,” Coppin said.

“I truly believe it encapsulates the brand identity of the Championship and puts the spotlight on the key individuals that make the ARC what it is.

“The team have delivered a fantastic product, giving the ARC the refreshed makeover it needed as we continue to venture into the new era for the championship.

“I look forward to working with R6 Digital in the future and building on this incredible website they have created and can’t thank them enough for their work.”

Stephen Hughes
R6 Digital – Chief Marketing Officer

“It has been fantastic to be able to work with Australia’s premier rally competition to help reposition their website presence into a rally fan destination,” Hughes said.

“Having previously worked with Rally Australia, it is great to be able to now support the ARC, not only with the website reinvigoration, but also as a sponsor for the 2026 season, which looks set to be one of the best yet!”